Fighting Grey Market Diversion
Identify Unapproved Distribution Channels
What is Gray Market Diversion? The simple explanation is a “legal good” that is purchased from the original manufacturer and “diverted” through unapproved distribution channels.
Why is fighting the Grey Market important? BRAND MANAGEMENT! Each time a load of your products hits the Grey Market your Brand reputation is at risk! Enough said.
The ShadowTrack 24/7 Solution
The ST247 Solution uses GPS tracking to map the third party distribution channels from origin to destination. Using our innovative process and superior technology, manufacturers can easily identify grey market distribution channels.
ShadowTrack 24/7 has worked with numerous Fortune 100 companies in the fight against the grey market. One customer found that 80% of the third party loads were diverted to the grey market. ST247 has the hardware, software, reporting and knowledge to help you protect your brand and defeat Grey Market Diversions.
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