Grey Market Diversion
Grey market diversion happens when your product is purchased and then diverted and sold through distribution channels you didn’t authorize.
Why is it important? Your product represents your company and its promise to customers and employees. If it were tampered with, altered, or damaged in any way, you’re still responsible. Your brand reputation could be at stake.
We’ve worked with many Fortune 100 companies to fight and eliminate grey market diversion. With our help, one customer found that 80% of their loads were diverted to the grey market. We have the hardware, software, reporting data, and expertise to help you protect your brand and defeat grey market diversions.